For anybody who needs to put their words, thoughts, or ideas on the internet, SEO has become a concept of huge importance. The difficulty with SEO-friendly content however, is in making sure it is still enjoyable to read.
In order for the words we put online to be successful and have a positive impact, one eye must be kept on SEO. There’s very little point in writing an amazing blog post or an engaging and informative home page if there’s been no effort to include SEO-friendly content. Not if you want people to find your business online and read what you have to say.
There’s a definite balance that you need to find when writing any digital content. You need to find the sweet spot between including the correct key words and not posting something so repetitive and heartless that a robot could have written it.
How much should I pre-plan SEO-friendly content?
Planning is important for any content, whether it’s an announcement or a reactive piece. However it is important to find a balance between writing copy with a point – copy that can then be optimised and turned into SEO-friendly content – and writing a piece to target the search rankings for a particular term. Both are fine, but you always need to know what SEO terms you need to use to make it flow.
Which is more important, SEO or readability?
Unfortunately, the answer is that they’re both as important as each other. I know, it’s a massive cop out but it’s true – the balance is key. The fact of the matter is that you’re not going to appear on any search engine results that count if you prioritise the reading experience over SEO. Likewise, if you stuff keywords in at every available opportunity then readers will spot it a mile off and disengage. If you can include your core keyword three or four times in places where it fits naturally then you’re onto a winner.
How can I make my SEO-friendly content more enjoyable to read?
There’s a long and a short answer. The long answer is that in order to make sure that your SEO-friendly content is enjoyable to read, you really only need to follow the rules for regular writing. Write with passion, write about what interests you, write to entice and engage the reader and offer them something different. If you have the right key words in place and a solid tone of voice, you’ll be grand. If you still aren’t sure how to approach your content however, Yell.com have a decent starter list here.
The short answer however, is that you should hire a professional copywriter to handle your digital copy and blogs (personally I’d recommend Mark Grainger Copywriting services in Newcastle ) who can focus on making sure all of your content is SEO-focused, matches brand values and is generally interesting to read. If that sounds like what you want for your business, then get in touch today.